Like soap operas, the newspaper industry has been slow to innovate and adapt to the digital age. Instead of embracing new ways to tell stories, and new platforms to tell them on, soap operas — like newspapers — resisted. That is, until now. This week Bloomberg TV interviewed veteran soap actress Deidre Hall and co-executive producer Greg Meng from the daytime serial Days of Our Lives, which has seen a four percent resurgence in ratings since the show revamped itself in 2011 (and it’s not even the most popular afternoon soap on air). The Bloomberg segment reveals several interesting points that I believe are applicable to the news industry in its report, ”You thought soap operas were dead…. They’re Not.” The same holds true for newspapers.
A good piece. The Bloomberg segment (linked in the cut above) is good, but it would have been better if the empty-headed anchors knew a scintilla about what they were talking about. Well, not like we’ve never seen THAT before!