Here’s a screenshot of the EastSiders Kickstarter page. They raised more than $10,000 more than their target. That’s excellent for them — and excellent for those of us who enjoy this type of entertainment. You know, authentic, not co-opted by the studios, thus, well, better.
I’m proud to have been a supporter of this venture. I can’t wait to see the result either.
I tracked and wrote about this Kickstarter campaign HERE. Read it, please. I think it’s an excellent model to use when thinking about funding in this manner.
Cross-posting this from my marketing blog so people who only follow this part of the blog can see it as well.
Okay, kiddos, I brought this up at work last week and a few people seemed to understand some of the words, so I thought I would repeat it in more augmented form here. So, here’s a few tips from the land of Savvy-Ass Marketing 101, inspired by watching the Kickstarter campaign of the web series EastSiders unfold.
Here’s the deal: this is a well-written, crisply acted, well-crafted series that needs to be funded. In the Age of the Innerwebs, this is a way that creative people can develop their talents and also increase the importance of technology to cultural shifts. What’s that mean? It means less advertiser control of our entertainment and more original work delivered to a population starving for it. I’m so excited about this. Just in the last year I’ve watched programs produced for the Web explode in number and quality.
I’ve said before that the reason that I was eager to watch this program is because I’d pay to watch Van Hansis order a ham sandwich, but I was equally captivated by Kit Williamson and the rest of the cast.
In a different generation, I did my share of begging, borrowing, bartering and stealing to get my own work produced on a shoestring. (Dear God, when did I get old enough to be telling war stories that no one alive can relate to anymore?? LOL) Anyhow, all these folks want is a credit card number and a few bucks. Just do it.