Christopher Plummer, dismayed at theater tickets’ steep cost – Boston.com.

“The young would be coming if the price was right,” actor Christopher Plummer says, arguing that the stiff price of theater tickets is a barrier. (Photo by Chad Batka for The New York Times)
Let’s put it this way: there are a lot of mitigating factors at play, but I spent a huge chunk of my career figuring out why people buy theatre tickets and I can tell you this: he’s not wrong.