If you know the actress Cady McClain, you are likely a viewer of serial drama. She rocketed to the top of the daytime drama Hot Character Hall of Fame for her portrayal of Dixie Cooney Martin on All My Children on and off from 1988 to the end of the ABC series in 2011. She is also known as the second Rosanna Cabot on As The World Turns in multiple stints for the last eight years that soap was on the air.
McClain returns to Pine Valley as, in classic soap fashion, it rises from the dead for an Internet reboot from the production company Prospect Park and their Online Network. The show will also be available on Hulu and iTunes in 30-minute episodes.
It’s a brave new world for what we used to call “daytime drama,” but dramatic programming on the networks during the day is flagging as the core audience — stay-at-home moms and other women who do not work outside the home — continues to dwindle.
I’ve written any number of times about my feelings about serial drama and how important it can be as a catalyst for societal change. I hope that by making the once venerable and still much-loved serials All My Children and One Life to Live available online, we are seeing the beginnings of a more mainstream acceptance of Web-based entertainment.
Read Cady’s cut below and feel free to click around to stories that I’ve written (or reblogged) about soaps and Web series over the last year or so.
A New Dawn for Daytime | Cady McClain.
Do you remember when your aunt or grandma or mom called you into the living room to look at her soap opera on the TV, screaming, “OH MY GOD YOU’VE GOT TO SEE THIS” and that moment when you frantically queried, “What’s happening? Who is that? TELL ME EVERYTHING!” Well the same thing is going to happen, only now it might be in reverse. Your niece or daughter, or grand daughter might now be the one hollering, “OMG! You’ve got to see this!” while pulling out her laptop, tablet, or smart phone. It’s not so different: it’s still a generational connection that is going to occur, it’s just coming to you via a different mechanism.
PS — There’s likely some overlap in these two categories.