Fortunately, Husbands has not had to worry about suffering from performance issues. When Bell and Espenson launched it two years ago as a web series on YouTube, it won a rave from no less than The New Yorker, and generated enough of a passionate fan base that the duo was able to raise $60,000 on Kickstarter for a second season. That season, which debuted on YouTube last year, saw a roughly 35% boost in viewership. “Everybody has access to the ability to make their own product now,” says Espenson. “It really is ‘the best will thrive.’ Like, whole networks are set up to guess what people are going to like. You don’t have to guess anymore. You can put it up and see what they like. That’s what we did. And they liked us.”
Excellent article and interview with Bell, Espenson and Hemeon about the impact of Husbands and finding new venues for content.
It’s very interesting to me that the trio no longer use the phrase “Web series” to describe the show, now beginning its third season (and this time on CW Seed, the companion site to the broadcast network), but rather simply call it a “series.”
I think they are right — and it’s very interesting to see language and usage change — sometimes practically overnight.
Says Espenson: “There’s nothing on YouTube that you can’t see on your smart TV. There’s nothing on TV, essentially, that you can’t find online in some form. So [saying “Web series” is] like saying, “I heard a radio song” vs. “a CD song!” Well, what’s the difference? You can get it either place.
I’ll have to start checking myself.
Meanwhile, you can watch — please do; it’s terrific!! — the new season of Husbands on CW Seed.
Watch the first two seasons and some behind-the-scenes videos HERE.