Big Gay Tweets

This Scoop Shop’s Secret Sauce? Social Marketing.

0221_01

Founders Douglas Quint and Bryan Petroff outside of one of the locations of Big Gay Ice Cream, the quirky East Village ice cream shop. |Image: biggayicecream.com.

Great story on Mashable – with video – about Big Gay Ice Cream, the Manhattan-based ice cream truck and bricks and mortar stores of the same name and how they’ve used social media to fuel their brand.

They have found that their quirky take on tweets and Facebook posts have won over fans.

Next time you happen by, try a Salty Pimp. Or a Bea Arthur. You’ll be glad you did.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s