This Scoop Shop’s Secret Sauce? Social Marketing.
Great story on Mashable – with video – about Big Gay Ice Cream, the Manhattan-based ice cream truck and bricks and mortar stores of the same name and how they’ve used social media to fuel their brand.
They have found that their quirky take on tweets and Facebook posts have won over fans.
Next time you happen by, try a Salty Pimp. Or a Bea Arthur. You’ll be glad you did.