HLN announced that they were abandoning their programming to become a social media focused network. And some of their shows will make you weep for journalism. I Can Haz NewsToons will serve up animated satire of current events, One.Click.Away will scour online classified for big buys, while Keywords is a game about searching and tagging trivia from the online world. Can somebody check and see if Ted Turner’s head exploded?
So, do you want to know what stupid looks like? Here it is. This is obviously some 50-year-old’s idea of how to attract 20-something social media users to engage with TV. Speaking as a 50-year-old (almost) IT’S THE DUMBEST IDEA EVER IN THE HISTORY OF IDEAS THAT’S NOT STARTING A WAR!!
Why? Why are corporations so stupid? Do you really want to engage young people? Turn your damn cable channel back into a NEWS CHANNEL and then — here’s a shocker — broadcast the news!