Why I’m Supporting EastSiders — And Why You Should, Too

You know that old saw, right? The one about taking a village to raise a child? Well, it takes an army to produce a show. And we need some foot soldiers.

This is not really light-hearted banter; this is fact. If you want to see something that you can’t get anywhere else, you will need to help make it happen. What does that mean, “make it happen?”

It means, you need to bring cash to the table. And you need to click HERE right now to make EastSiders Season 2 happen by supporting this Kickstarter.

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Will your $5 or $10 contribution help? Yes, absolutely. In fact, if every single person who reads this blog gave $10; they would be done.

So, do it.

There’s a counter-intuitive tipping point of information vs. action. If you’ve been around long enough, like I have, you’ve seen it before: a lot of terrific press, but you want to see even more momentum in the crucial front end of a campaign. This is because people assume that if they read excellent press about a production at every turn, then they don’t have to support it. That someone else will pick up the slack. That there is some big donor lurking. That their $20 doesn’t matter. And it does. It absolutely does.

If you want to see this show, you must give now.

If you want to make sure high-quality, independent LGBT voices continue to make an impact, you have to pledge your support now.

If you want to make sure this series has even more of an impact than the first season, you need to give now AND you need to tell a friend.

And you need to make sure your friend both gives and tells their friends.

Twenty bucks and a couple of tweets or Facebook posts or Instagrams. That’s all. That’s a couple of trips to Starbucks. Sure, you want another caramel macchiato, but is that worth more to you than making this program happen?

If EastSiders raises 80% or 95% or 99% of their goal, THIS SERIES DOES NOT GET MADE. That’s how Kickstarter works. You meet your target or exceed it. There are no do-overs. One shot.

If everything goes well and with two minutes left in the campaign it stalls at $124,980, it was your $20 bill that caused EastSiders Season 2 not to get made. Don’t be that person. Support this now.

I’ve made my pledge because I believe in this work. Kit has already proven that he can turn out a fascinating, relevant, entertaining, smart product, so I have no doubt that this group will do it again. I’ve joined the army (because we can do that now, you know) and I’m not asking you to pledge; I’m just telling you to do it.

You’ll thank me. Yes, you will.

4 thoughts on “Why I’m Supporting EastSiders — And Why You Should, Too

  1. Pingback: Crowdfunding Do’s and Don’ts: Fundraising and Word-of-Mouth in the Digital Age | Mark Blackmon

  2. Pingback: Ubiquitous End of the Year Roundup: What Are You Reading ‘Round Here | One Last Word

  3. Pingback: Return to Silver Lake – Long-Awaited Arrival of EastSiders Season 2 Does Not Disappoint | One Last Word

  4. Pingback: E3: Season 3 of EastSiders Needs You | One Last Word

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