AG: And that allowed us to finish up the show. But with Whatever This Is, you know I talk about this a lot. We don’t purport to take any responsibility for this but if you look for the release schedule for The Outs, it turns pretty clearly with the way that people have evolved the way that they watch television online. And when we started The Outs the first episode is 12 minutes and people said “fuck you, nobody is going to want to watch something that is 12 minutes long online.” And I had to sort of say you know I bet they will if it’s good. And then by our last episode they sort of grew and grew and the last one is 43 minutes and by the time out last episode was out, House of Cards was out and Netflix has been so huge in that arena.
This is a great interview with Adam Goldman and, if you’re interested in this sort of thing, it’s well worth the read.
What he says above is not sui generis, people absolutely will watch something long online AS LONG AS IT’S GOOD. This nonsense about not watching anything longer than a 2 or 3 minute YouTube video online is lunacy. It flies in the face of all conventional wisdom we know about motion pictures and television viewing. Now, with online viewing patterns changing, we know that not only will someone watch an hour of House of Cards on their laptop, they’ll watch a whole damn season in one sitting!
Anyhow, Goldman and his Rascal Department are possessed of significant talent. I am so looking forward to the next episode(s) of Whatever This Is and am ecstatic that I was able to contribute to this project and help it get off the ground.