Italy’s Barilla Pasta came under fire in September when the company’s chairman made comments that sparked a backlash and boycott from the lesbian, gay, bisexual and transgender (LGBT) community.

On Nov. 4, the company made an announcement that seeks to change all of that, telling that public that they would be introducing a Diversity & Inclusion Board to the company and a Global Diversity Officer. In addition, they would participate in the Human Rights Campaign’s (HRC) Corporate Equality Index.

via Barilla Pasta Announces ‘Diversity And Inclusion’ Campaign Following Gay Backlash.

Screw you, Barilla. Anybody who doesn’t understand the words corporate pandering doesn’t understand what’s going on here.