Pasadena’s Oscar-Winning Problem

Questions plague Pasadena college over Dustin Lance Black debacle – latimes.com.

Here’s the thing: I have spent the better part of my career in media relations work. And most of the last decade or so on media relations work in colleges and universities. I have been a spokesperson during tragedies, I have answered questions when good things have happened, I have stood up in front of God and the New York Times and punted like a son-of-a-bitch over and over and over again and managed to look like I knew what in the hell I was saying.

And I know one thing about Pasadena City College and Dustin Lance Black: there is something bad, bad wrong here. And I will guarantee you — I will absolutely back it up with money that I do not have — that somebody at Pasadena City College is lying through their damn teeth and it probably has nothing to do with Mr. Black.

This is an object lesson in how to do public relations wrong. This is how stupid people get institutions in hot water. And this is about how when you are the stupid party and the other party is whip smart, you will look like an even larger dumbass. And that bit of ‘dumbassery’ imprints.

Dustin Lance Black won the friggin’ Oscar. He’s one of our finest writers. He’s a great activist. He has a compelling story about community college helping him to get to the top. And you don’t embrace that for everything that it’s worth?

I had never heard of Pasadena City College before this. Now, whenever I hear the name, I’ll think, “Oh, yeah. That’s the place that fucked over Dustin Lance Black.” Morons.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s