Netflix has long argued that its service helps counteract piracy by offering a legal alternative; and it seems that the company is putting its money where its mouth is.
In an interview with Dutch tech website Tweakers, Netflix VP of content acquisition Kelly Merryman, says that it actively seeks out TV series that have high rates or piracy when making programming decisions.
via Netflix Checks Piracy Stats To Help It Decide What To Buy – Forbes.
More than just a little bit smart.
And why do people pirate? Because traditional media outlets have not kept up with the needs/wants of the 21st century consumer.